The (NY) times ran an article really similar to this
Who loves to hate to tofu? I love it in all its forms. Even the retched stuff they sell in the states (‘silken’) is good for making tofu pudding. Eating yakidofu by itself after the water has been pressed out has an amazing freshness to it. I think the problem is that people don’t see it as a product, but as a replacement for things. Or cheese. neither of which is appropriate.