In my inbox. The Neelys are a lot of fun.
-JAY
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KRAFT FOODS and CELEBRITY CHEFS, THE NEELYS, HUDDLE AT HOWARD HOMECOMING TO FIGHT HUNGER
Neelys Attending Game to Champion Kraft Foods’ Huddle to Fight Hunger Campaign
WHAT: Kraft Foods’ three-city HBCU Football Classic tour in support of its largest branded initiative ever to fight hunger in America, Huddle to Fight Hunger, will make its final stop at the Howard University Homecoming game. Kraft Foods will present the Huddle to Fight Hunger interactive tent at the tailgate area and give-away Kraft Foods snack packs and samples.
Kraft Foods also sponsored the Southern Heritage Classic football game in Memphis, TN, and the Morehouse Homecoming game in Atlanta.
WHO: Celebrity chefs Pat and Gina Neely will host a Meet & Greet during the tailgate event and participate in the pre-game activities to help champion the cause.
Consumers can text HBCU and their zip code to 71717 resulting in Kraft Foods donating a meal to their local food bank. The campaign goal is to give 20 million meals to Feeding America, the nation’s leading hunger relief organization.
Kraft will be donating the monetary equivalent of a meal. $1 donated = 7 meals secured by Feeding America on behalf of local food banks. Maximum donation from all digital and social media activities is four million meals. Text campaign ends 1/9/11. Message and data rates may apply. One text per person.
WHEN: Saturday October 30, 2010
10:00 am – 3:00 pm Huddle to Fight Hunger tailgate event featuring fun activities, music and Kraft Snack Pack giveaways (grilled Oscar Mayer hot dog, Kool-Aid pouch and Oreo cookies)
11:00 – 11:45 am The Neelys’ Meet & Greet at Huddle to Fight Hunger tent – photo ops, media interviews welcome
12:00 – 12:30 pm The Neelys’ Special Appearance at Alumni VIP Tent
12:45 – 12:50 pm The Neelys’ on-field welcome – photo ops, media interviews welcome
1:00 pm Game Kick-Off
WHERE: Greene Memorial Stadium, Washington, D.C.
WHY: For each person who joins the Huddle, Kraft Foods will donate one meal to his or her local Feeding America food bank. Hunger remains a serious issue in the United States. In fact, 49.1 million Americans, or one in six of our neighbors, don’t always know where their next meal will come from.
Americans can help Kraft Foods meet their donation goal by visiting www.HuddleToFightHunger.com to learn about all the ways they can get in the game. The campaign will culminate in San Francisco on January 9, 2011, with the first-ever Kraft Fight Hunger Bowl, featuring college football teams from the WAC and PAC-10.
To join the Huddle to Fight Hunger effort visit www.HuddleToFightHunger.com today.
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